Sisu Le Cheíle
A brand identity for the celebration of 60 years of diplomatic relations between Ireland and Finland.
'Sisu' is a Finnish term meaning 'strength of will and perseverance' whilst 'lé Cheile' means ‘together’ in Irish. The bilingual slogan was designed to represent both countries still using their national language despite previously being colonized by neighboring countries. The copy of "Stronger Together" represents the idea that although both countries are strong individually, we are all stronger together.